Developing digital-first marketers
Today’s marketers are experts in how to make the most of the latest digital channels. With this apprenticeship, learners will use digital platforms and technology to attract new customers and keep current ones. Through Squared Online, apprentices’ learn about pay-per-click, search engine optimisation, analytics, social media and more.
Who’s it for?
This is for people with a passion for digital marketing and are looking for their start in the industry. They have a basic understanding of marketing channels and are looking to deepen their knowledge.
What qualifications will they get?
- Squared Online certification
- Google Digital Garage
- Google Analytics for Beginners certificate
- Advanced Google Analytics certification
- BCS Level 4 Award in Principles of Coding
- Digital Marketer Level 3 Apprenticeship
Where can you hire an apprentice?
London, Manchester, Birmingham and Bristol
What we’ll cover
Here are the topics we’ll cover during the apprenticeship:
- Time Management
- Business Writing Skills
- Stress and Resilience
- Google Digital Garage
- Take a business online
- Make it easy for people to find a business on the web
- Reach more people locally, on social media or on mobile
- Reach more customers with advertising
- Track and measure web traffic
- Sell products or services online
- Take a business global
- Principles of Coding
- Logic gates
- Programming languages
- LAMP and XAMPP stacks
- File formats
- Generate & commission Code
- Internet protocol
- Client & server
- Search engines
- Static versus dynamic websites
- Cookies & session data storage
- Governance groups
- Code Academy: Learning about HTML, CSS, and how to make a website
- Google Analytics: Learning skills in Google Analytics for Beginners and Advanced Google Analytics
- Squared Online
- Digital disruption and marketing transformation
- Changes in technology and consumer behaviour
- Marketing strategies for the digital age
- Adopting digital-first behaviours
- Customer journey
- Brand mission
- Content, social and mobile
- Search, display and video
- Programmatic and attribution
- Single Customer View
- Emerging technologies and culture & innovation
- Connecting the dots
What’s needed to get started
- Must already have English and Maths GCSEs at Grade C (4) or above (or equivalent) and preferably a total of five GCSE
- Typically, learners have worked in marketing for less than 2 years
- Learners meet full eligibility checks
How does the apprenticeship work?
An apprenticeship is a combination of a full-time job with training for a current or new employee in your business.
Their working time will be split 80/20: 80% of their working time will be spent with you, carrying out their day-to-day responsibilities, while 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.
What counts as off-the-job training and how is the 20% measured?
Off-the-job training can include:
- Work spent on their apprenticeship qualification
- Face to face/virtual classroom training
- Any employer training
- Work spent on their reflective journal
- Shadowing other teams
- Attending industry events
Your apprentice, their Learning & Development Coach, and their line manager will have an off-the-job tracker they can use to record and track this.
How is the training delivered?
The apprentice studies towards their qualification online, and is supported by face-to-face visits from their Learning and Development Coach.
We deliver training in blocks to try and limit disruption, so you won’t have someone leaving the office one day a week.
How are apprenticeships funded?
Apprenticeships are now funded by the Apprenticeship Levy. Businesses with an annual payroll of over £3 million pay 0.5% of their annual payroll into a digital account. The funds can then only be used on approved apprenticeship training.
What’s the benefit of hiring apprentices?
Apprentices bring great value to a business. Rather than searching for existing talent that fits your business, they give you the chance to actively shape the next generation so they can bring the skills your business needs.
The numbers back us up: 76% of employers have said that productivity has improved, and 75% reported that apprenticeships improved the quality of their product or service.*